Today the WSJ announced “Borders begins liquidation sales at all stores“. While it is not quite an “end of an era” as the Borders Group President says, it is a bit sobering and sad. Here in the northern suburbs of Atlanta, Borders was a great place to get away, peruse, think, and … unfortunately increasingly less so, purchase. While I frequented Borders much in the past decade, most of the time, I would peruse books, write the titles in a note on my Blackberry or iPhone, and go home to see what the Amazon reviews said. If they were positive and I was still interested, I usually bought from Amazon, which was even cheaper than Borders with a 33% coupon. In the last year or so, I ordered in Kindle format for consumption on the PC, iPhone and iPad and avoided the shipping expense altogether. And with technical books, my $40/month subscription to Safari Books Online covers almost all of my needs.
I was really hoping somebody like an investment group or JK Rowling would rescue Borders, but in the end, I realized I am simply reacting from nostalgia. I certainly would not invest any money in Borders. And while I hope the best for B&N and Books-A-Million, I won’t be investing in – or even purchasing from – them either. If there was a local independent bookstore, near my house, with coffee and Wi-Fi, maybe. But then again, the local Borders was about two miles away and I had forsaken them.